Press kit
Helm — Life at Sea
Fact sheet, boilerplate, brand assets, and screenshots — everything needed to write about Helm accurately, in one place.
Fact sheet
| What it is | A voyage tracker for the ships that carry passengers and crew across oceans, rivers, and ice — live position, a voyage logbook, deck-by-deck detail, and a keepsake card for every crossing. |
|---|---|
| Framing | Helm: Life at Sea — not "cruise ship tracker." Helm follows a ship the way a good logbook does: quietly, precisely, and only when there's something worth recording. |
| Platform | Native SwiftUI, iOS 17+, iPhone and iPad. Companion Apple Watch app with Radar and Duty complications. ~1MB App Clip for a follow-my-voyage link. |
| Membership | The Watch — $49.99/year or $5.99/month, 14-day free trial, Family Sharing included. Free tier logs voyages up to 21 nights. |
| Languages | English, German, Italian, Spanish, French. |
| Company | Helm is a standalone brand and product, independently developed. It is not affiliated with, operated by, or branded under any cruise line, travel agency, or parent company. |
| Contact | support@helm.voyage |
| Site | helm.voyage |
What shipped, in brief
- The living map — real AIS position, heading, and speed on an engraved chart.
- The voyage logbook — every crossing recorded, with once-ever ceremonies at milestones.
- Keepsake voyage cards — a shareable engraved card generated for every sailing.
- The Glass — Live Activities, Dynamic Island, Home Screen and StandBy widgets, and a companion Apple Watch app with its own complications.
- Siri App Intents and an ~1MB App Clip for follow-my-voyage links.
- Roll Call — wardroom boards for passengers sharing a sailing, with strict moderation.
- The family circle — junior profiles, companion QR joining with no account required, and a Cadet stamp book.
- Crew mode — a Duty deck, career log, Service Record with a disclaimered sea-service PDF, Service Marks, contract ceremonies, and a Ship's Company mess-deck.
- The Navigator — an onboard AI guide, grounded in your own voyage log, for questions, briefings, and insights.
- Heritage & craft — 25 storied ships, This Day at Sea, chart route overlays, and aurora watch for polar crossings.
- Ocean, river, and expedition voyages — the same chart language, whichever water you're on.
About Helm
Helm is Life at Sea — a voyage tracker for the ships that carry passengers and crew across oceans, rivers, and ice. It follows a ship from the day it's booked to the day its wake settles: live position, a day-by-day planner, deck plans, honours earned at sea, and a keepsake voyage card at the end of every crossing. Helm is available on the App Store at helm.voyage.
This boilerplate is locked — please quote it verbatim rather than paraphrasing, per Helm's brand guidelines.
Brand assets
All marks below are Nightfall variant (teal on near-black) unless noted. Full brand guidelines, including the Daywatch and Mono variants, clearspace rules, and the type system, are available on request.
- helm-wheel-nightfall.svg — the ship's wheel mark alone
- helm-lockup-horizontal-nightfall.svg — wheel + wordmark, horizontal
- helm-lockup-life-at-sea.svg — the full stacked "Life at Sea" lockup
Screenshots
iPhone 6.9-inch screenshots, current build. Right-click or long-press to save full resolution.
Embargo & contact
Helm has not yet launched on the App Store; treat any pre-release material shared directly as embargoed until Helm confirms a public availability date. Once live, all material on this page is free to use without embargo, with attribution to Helm.
Press enquiries
Real replies, no ticket queue — write to us directly.